Discover the approach that Google, Microsoft, and Ford Are Using To Get Ahead...
"The Groundbreaking Book That’s Helping Leaders Replace Burnout and Turnover with Trust, Growth, and Retention"
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What Is The Coaching Culture Advantage™?
The Coaching Culture Advantage™ — A blueprint for transformational leadership.
Tired of high turnover, disengaged teams, and outdated leadership models?
There’s a better way to lead—and it starts here.
The Coaching Culture Advantage™ isn’t just a book.
It’s your step-by-step playbook for building a high-performing, people-first culture through the power of coaching.
Inside, you’ll discover a proven system used by leaders across industries to:
✔️ Strengthen org performance and mission impact
✔️ Build stronger, more capable leaders and managers
✔️ Boost employee engagement, morale, and retention
✔️ Create a culture where top talent wants to stay
You’ll also be introduced to the Coaching Culture Maturity Model™ (CCMM)—a practical framework that helps you assess where your organization is today and how to grow a culture of coaching that delivers real results.
If you believe your people have more to give...
If you know there’s a better way to lead...
If you’re ready to turn leadership coaching into a true competitive advantage...
This book is for you.
Whether you’re a CEO, Commander, CHRO, CLO, or anyone leading people...
You’ll walk away with actionable insights that shift leadership from transactional to transformational.
What Other Happy Customers
Are Saying ...
“A better leader and mentor”
Participating in Flatter Academy and its coaching program has been one of the most profound experiences in my professional career. I think about my leadership responsibilities in a completely different light.
Its made me a better leader and mentor and a more productive person – Bill Butcher (Senior Executive in DoD)
— Bill Butcher
Senior Executive in DoD
“Extraordinary from start to finish.”
“The Flatter Leadership Academy was extraordinary. Everything was clear, organized, and built for real results.
The instructors were engaging, the content was practical, and the support was top-tier.
I’ve already seen massive impact with my own clients and highly recommend it to anyone serious about leadership.”
— Brian Schneider
Outreach Coordinator, U.S. Army Corps of Engineers
“Truly transformative.”
"My coaching journey with J.R. & his team has been transformative - enriching my personal and professional growth as well as the growth of others around me.
As an unexpected bonus, corporate coaching has empowered me to navigate the delicate balance between my own civilian and military careers…"
— Megumi Voight,
Managing Editor, Microsoft
Who Am I & Why Should You Listen To Me?
Hey, I'm J.R. Flatter.
Founder of Flatter, Inc. and Flatter Leadership Academy a leadership development firm with 20+ years of experience serving both government agencies and private sector companies.
Former Marine Corps Drill Instructor turned entrepreneur
Creator of the Coaching Culture Maturity Model™,
a proven system that’s helped train nearly 1,000 coaches and transform dozens of organizations into coaching-driven, high-performance cultures.
I'm here to help you share your message with the world in a BIG way and get paid for it.
TRY IT RISK FREE
Yes, There's Even a 30 Day 100% Money Back Guarantee!
Not sure yet? Try the product out for 30 days and if you aren't satisfied, you can get a full refund AND keep access to the book + bonuses.
